Episode #152 Be Newsworthy with Christina Daves

During today’s episode, host Keri Shull speaks with public relations guru Christina Daves, founder of PR for Anyone. Christina shares her three-step formula for building your business by getting PR famous. After listening today, you’ll have an actionable plan for how to get your story on the news in the next seven days.


Episode Highlights: 

  • In 2010 Christina invented fashion accessories for medical boots. She became an expert in PR and was in 50 media outlets during her first year to promote her product.
  • She began teaching people in real estate how to be successful in PR five years ago.
  • The more visible you are to people, the easier it is for them to make a connection with you.
  • In the Get PR Famous Formula, you need to be newsworthy, you need to create great hooks, and you need to find the right journalists.
  • First, you need to create a brand. This will give you positioning and visibility.
  • Pick one place to start with your PR plan. It could be television, but could also be newspaper, radio, or social media.
  • Every person has a unique gift to offer the media.
  • First, you need to be newsworthy. Remember that the media is looking for your story. 
  • If you are quoted in a major media outlet, that gives you credibility.
  • You build your digital footprint when you are in the media.
  • Newsjacking is when you take a story that is hot in the media and leverage your expertise to get into the media.
  • If you’re constantly pitching stories to the media they will remember you.
  • You can affiliate yourself with a non-profit if you really believe in a cause and then tie it in with your business.
  • Another strategy is to collaborate with people. Christina shares the example of a realtor who partnered with a builder for a massive giveaway that received a lot of attention.
  • Celebrity sells. Know your property and know if there’s any history to it.
  • You can also use holidays and the calendar for newsjacking.
  • Monitor social media, especially Twitter for newsjacking opportunities.
  • Check out the history of your property to see if that may be newsworthy.
  • You must create a great hook.
  • Look at magazine covers to gather inspiration for hooks.
  • You can use Google to find the right journalists.
  • When you’re in the mainstream media, you can then share that on your social media.
  • Use your content to establish credibility so that when major media outlets check you out, you’ve demonstrated your expertise.
  • If you implement Christina’s strategy, you could get media attention this week.
  • Think of one idea you could use to pitch a story to the media.
  • Make your writing easy and accessible. That will help you with your pitch.
  • Keri and Christina help live participants brainstorm brilliant pitch ideas. 
  • When you’re thinking about stories, think about what’s next.
  • You can spend ten minutes each day pitching stories and have success.


3 Key Points:

  1.   To get media attention you must be newsworthy. You can achieve this easily by newsjacking.
  2.   You need a great hook to pitch a story successfully.  
  3.   It’s easy to find the right journalists. Remember that they are looking for your unique story.


Tweetable Quotes:

  • “You want to be timely, you want to be important, you want to be interesting.” – Christina Daves
  • “Your message is what opens doors.” – Christina Daves
  • “Every single person here can be in the news.” – Christina Daves
  • Always be on the cutting edge of what’s going on now.” – Christina Daves
  • “There are no two real estate agents who are exactly the same.” – Christina Daves


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