Episode #3 How to Scale Your Team and Your Confidence with Coach Ken Goodfellow

Ken Goodfellow, a real estate mogul, is known to take teams and companies to a level of business they never imagined. Featured in the Wall Street Journal and the New York Times as one of the best coaches and leaders in Real Estate. Ken joins mentee, and host, Keri Shull, billion-dollar agent, and million dollar agent maker. The two talk about what it takes to take a real-estate team to the next level.

Show Notes:

  • Guest: Ken Goodfellow, Real-Estate Agent Coach
  • Why every business should be built the same
  • How an individual agent should start-out his/her business
  • Why having a vision and learning skills is important
  • If you’re considering hiring your first assistant, Ken gives some key advice on qualities to look for in your first team member
  • How to know when to hire an assistant
  • Hiring for your weaknesses is key
  • Why you should leverage an assistant to support your vision
  • Ken shares an assistant job description that he uses
  • A three-day trial is a sure way to see if your hire is a good fit
  • Key tips for a team leader – what are you trying to do and what’s your vision?
  • Spend 70% of your time on strategy and 30% on implementing
  • Profitability and how to have it
  • Why profits drop when you are scaling the business
  • Incentivize to get your team to bring in their own business
  • The most important metric in your business – Cost per transaction


3 Key Points:

  1. Starting out your real estate business should be focused on what you want to build. Without a vision, you cannot construct a roadmap.
  2. When you are maxed out in your capacity, you should consider hiring an assistant, if not before that.
  3. It is important to be strategic when planning the goals of your business. If you are not strategic, you will be aimlessly doing tactical tasks that don’t achieve your end goal.

Resources Mentioned:

How Would You Like to Listen?

Reader Interactions

Search Podcasts

Enter any discussion keyword, name or episode # to find podcasts that match!!

Master the Buyer Game!

Double your buyer business income and reduce the time you are spending on buyer clients.

This course includes a buyer presentation, tools, and specific instructions to crush each part of this process. The result is raving fans that will refer for years to come.

Listen on Your Favorite Platform!

Never miss another episode of The HyperFast Agent!

Want to be a guest on the podcast?

  • Episode #22 Overcoming Your Fear of…

    Keri Shull speaks with Billy Gene, marketing expert and founder of Billy Gene is Marketing, about the power …

    Episode #21 The Influential Impact of…

    Dan Lesniak speaks from events in Colorado, Florida, Nashville, and Dan’s event, The HyperLocal, HyperFast …

    Episode #20 The Importance of Personal…

    Blake Haggett, commercial real estate agent who is starting a residential real estate team in Idaho, talks to …

    Episode #19 Life-Changing Advice From…

    Keri Shull discusses, “how to be the mayor of your town” using video as the catalyst. Keri talks about how she …

    Episode #18 Building Relationships With…

    Andrew Greer, one of the top in-field real estate developers in San Diego, talks to your host, Keri Shull, …

    Episode #17 Live from Lab Coat Agent…

    Matt Fagioli moderates a panel discussion with Lisa Archer, COO of Live Love Homes, Keri Shull of The Keri …

    Episode #16 Fire, Ready, Aim –…

    Pat Hiban has sold over 7,000 homes and is the NYT Bestselling author of, “Six Steps to Seven Figures”, the …

    Episode #15 Handling Real Estate Leads…

    Matt O’Neill is a real estate agent, team leader, and founder of Matt O’Neill Real Estate, which the Wall …

    Episode #14 Investment Advice From Grant…

    Get a seat at the table as Grant Cardone gives investment advice over lunch. Your host, Dan Lesniak, and nine …

    Episode #13 A People Agent Over a Profit…

    Ricky Carruth, an agent with over 17 years of experience, has sold over 100 homes a year as a solo agent, and …