Episode #77 Acquisition Deals to Boost Your Business with Roland Frasier

During Episode 77 of The HyperFast Agent Podcast, host Keri Shull speaks with Roland Frasier, an entrepreneur, realtor, lawyer, and mentor who is a master at structuring creative deals. Frasier shares how you can structure deals to acquire services that will support your business.  You’ll learn that there are many opportunities to put together an acquisition deal with very little, or no money down. 

Episode Highlights: 

  • How can agents add partners and ancillary businesses that will support and add revenue to their main real estate business?
  • The easy low hanging fruit is services that are directly related to the primary transaction.
  • Beyond that, there are services that people who are moving need to take advantage of that aren’t directly related to the real estate transaction itself. Think about moving companies, power, and cable.
  • Roland Fraiser provides an exact script for opening a conversation about acquiring an ownership stake in a company.
  • This script broadens their mind that they have a problem that they didn’t even know they had.
  • If you’re sending 10% or more of the revenue to another company then approach them about having an ownership in it.
  • Initially ask for 10%-50% ownership depending on the size of the company.
  • If it’s something with a ton of potential, Frasier likes to have 50% or more. 
  • Frasier looks at what the other person’s pain point is, then looks at what the opportunity is and helps them see it differently than they’ve seen it before.
  • 50/50 just sounds fair and it adds lots of room to fall back.
  • The first step is to identify possible deals based on where you are referring business now.
  • Make a list of every referral that you make and that’s your initial brainstorming list.
  • If you’re doing business with a brand that you’re not likely to hit that 10%, it’s time to make an adjustment to that relationship.
  • Frasier lists seven different reasons why you might acquire. 
  • Sponsorships are recurring income.
  • Deferred down payments are a possibility.
  • Asset-based lending is another option when structuring an acquisition deal.
  • There’s all kinds of ways to do deals where you don’t have to come out of pocket.

3 Key Points:

  1.   There are many creative ways to add partners and ancillary business services that will add revenue to your main real estate business.
  2.   If you’re sending 10% or more of the revenue to another company then approach them about having an ownership in it.
  3.   Your acquisition cost can be nothing, or very low when you are creative about how you structure the deal. 

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