Your real estate business needs a website that you can use to spread awareness of your brand, generate leads, and build relationships with prospects. It’s an indispensable tool for driving both short- and long-term real estate business.

Inner Circle Members have asked our recommendation for a real estate website solution. Here’s what our director of marketing, Tyler Marrin, had to say.

Short answer: For a real estate website you won’t go wrong with any of these services:

These are all-out-of- the-box solutions that should serve your needs.

Long answer: In order to know for sure what the best website solution is for you, you’ll need to rank what’s most important to you.

  • Speed
  • Features
  • Reliability
  • Maintenance
  • Ease of upgrading
  • Allowed number of simultaneous users
  • Pricing

If you’ve got the resources and the technical ability, though, consider a custom build.

When to build your own website

If you have someone tech-savvy to maintain and update the website, you’ll get the most bang for your buck by spending a few grand upfront on a custom WordPress site, then paying paying for hosting and IDX licenses at around $100–$200 per month.

If you don’t want to take on all the work of maintenance, keep it simple with a full-service solution like those listed above. I can’t recommend any of those solutions from firsthand experience, so make sure you look at other Realtors’ sites using that platform and ask about CRM integrations.

If you have any follow up questions related to choosing a real estate website solution, ask them in the Inner Circle Facebook group! We’re happy to help.

If you’re not in the Inner Circle yet, we’d love to see you there! The Inner Circle gives you support, mentoring, and training from the team that sold $300 million in real estate volume last year. You can get a free 30-day trial of the Inner Circle (plus bonuses) here.