Podcasts are all the rage. They are a great way to share your knowledge and expertise with the world while making some extra cash through sponsorships and advertisements. But the thing is, a lot of podcasts end up failing very quickly — and that’s if they ever even get off the ground. That’s why many people are hesitant to start their own podcast, or wonder how they need to prepare themselves to launch their ‘cast.
I’m going to let you in on a little secret: it’s incredibly simple to start your own podcast. In fact, you only need 4 things — and I’m going to share them with you below.
Item #1 — A topic
Of all the things that you need to start a podcast of your own, this is the hardest part. However, a lot of people make it a lot more complicated than it needs to be. My best advice for finding the ideal topic for your podcast is to talk about what you know.
In my case, I am an expert on real estate, coaching other agents, and real estate investment. So I decided to make two podcasts — one about how to succeed as a real estate agent, and one about how to make smart real estate investments. These shows, the HyperFast Agent Podcast and HyperFast Wealth, are based on the experience and connections that I have gained through years of working in the housing industry. Everyone has something that interests them and that they know a lot about — so take that expertise and start sharing it through your podcast!
Item #2 — Microphones
So, you’ve decided on your topic — now you just need to share it with the world! Well, you won’t be able to send your podcast to people if you have no way of recording it…which is why you absolutely need a microphone to start a podcast. Depending on your setup and your budget, you’ll need to figure out how many microphones you need. The setup that Keri and I use with our guest includes three groups of mics:
First, we use table mics to capture audio from ourselves and our guests around the recording table. I personally recommend using the Blue Snowball microphone — Blue has a history of creating high quality microphones that are excellent for recording your voice in crisp, crystal-clear fidelity, and the Snowball is no exception. The Snowball also has a convenient USB connection that lets you record directly to your computer, with no need for complicated cable management or extra converters. It is truly plug-and-play.
To record personal audio, we use lavalier mics — AKA lav mics. These are small microphones that clip directly onto your clothes and wirelessly transmit the audio to a device of your choosing for simple recording. These mics are ideal to have if your podcast includes moving around your studio or another space, because they give you the freedom to leave your table without losing audio quality.
I highly recommend the Rode Wireless Go, which is the lav mic that we use. These mics are comfortable, have long-lasting batteries, and are simple to use. Plus, they are very portable, which makes them ideal if you do any guest episodes or record outside of your studio for special occasions — they are lifesavers when Keri and I do coverage of the conferences that we host and attend.
Finally, we have a so-called shotgun microphone mounted on our main camera. This microphone is great for focusing in on a single speaker while they are on camera, while reducing noise from other sources. This makes them great for interviews, because you can pick up beautiful audio from the interviewee while shutting out ambient noise from the room (again, a lifesaver when Keri and I are podcasting on the road).
We use the Rode VideoMic Pro+. Like I mentioned with the lavs, Rode has a pedigree of success, and this shotgun mic is no exception. I highly recommend that you consider picking up this microphone — it’s great for a ton of video and audio projects, and will bring a new level of professionalism to your podcast.
Item #3 — Cameras
Although podcasts are an audio format, they are not just an audio format. More than ever, people are watching podcasts in video form, which is why it is important to have a good camera that can capture your image just as well as you are capturing your sound.
We have two cameras that we use for our podcasts. This first is a webcam, which you can attach to your computer or a stand — whatever is most convenient for you. This camera is ideal for when you are podcasting a solo episode, or if you are calling in to another podcast to spread awareness of your own show.
I recommend the Logitech BRIO. This camera is multi-purpose, so you can use it for your podcast, video conferences, or just generally recording video of yourself in Ultra HD quality.
The other camera we use is for when shooting in the studio with more than one caster — our setup allows us to quickly switch views to whoever is speaking, which really raises the professionalism of the video capture. In our studio, we use the Panasonic Lumix GH5. We use this amazing camera for almost all of our photo and video needs, because it is a powerful, multi-use camera that can shoot in gorgeous 4K quality.
Item #4 — Lighting
No matter how nice your camera is, it’s not going to be able to pick up high quality video if your lighting is sub-par. We have a special set of studio lights in our recording space, but that is because we use it for such specialised purposes. The most important light to have when starting your own podcast is a ring light. This device is designed to evenly illuminate your face when it is on camera, so you get a beautiful recording for your video podcast. As with the other items on this list, this ring light is a multi-use piece of equipment that you can use for a ton of video projects — it’s always good to have one!
In our podcast studio, we use the Neewer Ring Light. This kit contains everything you need to get your lighting set up, including a stand and filters so you can customize the lighting to your preferences.
And there you have it! The 4 things that you need to start your own podcast:
- A topic
It’s that simple — now all you need to do is start recording and share your expertise with the world!
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