An Australian real estate agent has accomplished something amazing for their client: They’ve had a tame lifestyle video for the listing go viral.

In the video, a pair of actors dance through a luxury home: over marble floors; past stylish gas fireplaces; down the length of an island countertop; through translucent rooms with floor-to-ceiling windows. One of the actors goes for a swim in the pool that wraps around the bedroom’s exterior. The couple turns in for the night. The last thing we see is a peck on the lips.

The video has racked up nearly 1.5 million views as of now.

This is the video that CNN called “raunchy” and Inman headlined as “Off the rails.”

Here are the complaints and objections we’ve seen about this video. People are taking issue with:

  • Where the car in the video is parked
  • The male actor’s tattoos
  • The use of Autotune on the music’s vocal track
  • The dancing
  • The cinematography
  • Continuity issues (pictures in the home are not of the couple, because it’s a listing)
  • The home’s architectural style
  • The male actor’s swimming technique
  • Where the male actor left his towel after his swim
 

LJ Hooker Bankstown, the Australian real estate team that posted the video, have scrubbed it from their site and their social media channels, claiming that it “missed the mark.” They even canceled an open house for the property. Why? Sydney-based Opticool Studios did a great job, and the home got amazing exposure.

The video has since been reposted by opportunists. One YouTube channel with no claim to the copyright has racked up over a million views for itself.

Let’s look at the video as professionals.

What’s inappropriate about this video?

For the video’s intended audience, there’s nothing going on here that would be likely to offend, unless you consider dancing on the countertop scandalous. In that case, I hope you didn’t see that 5-bedroom home outside of Philadelphia.

Judged by the standards of the Motion Picture Association of America (MPAA), the “raunchy” lifestyle video would probably be rated G for all audiences if it were shown in theaters.

I hope LJ Hooker Bankston didn’t lose their listing for this video, and I hope they didn’t take down the video only because they fear the haters. Among the YouTube comments there were an unusual number of people defending the video or just writing comments saying they don’t understand what’s supposed to be so “raunchy” or “off the rails” about the video. What’s the big deal?

Certain websites saw the opportunity to write some clickbait headlines, and they tried to manufacture a viral news story. Is it possible that among 1.5 million impressions, this home might have found a prospective buyer with the video that showcased some of the home’s best qualities?

Haters shouldn’t stop the agent from leveraging an opportunity for their sellers.

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