During Episode 69 of The HyperFast Agent Podcast, host Keri Shull speaks with Mike Bjorkman, a real estate coach who has over 600 doors under property management, has built multiple brokerages, sold hundreds of homes a year, and has one of the top five podcasts in the country. Mike shares how you can establish a major local media presence in your community.
Episode Highlights:
- At one point Mike had a tv show. It’s a big deal because it led him to where he is today.
- Mike started with a weekly real estate segment and ultimately became a co-host.
- They stopped doing the show when it wasn’t fun anymore and it was in the way of their future.
- You can do so many things on your own now without camera crews and sponsors.
- What should someone do if they want to establish a local media presence?
- Go to the people involved and tell them your community needs real estate information.
- Local access channels are dying for content.
- Find a small sponsor to cover the cost of the crew.
- Tell them you’d love to provide content, fill their space, and it won’t cost them anything.
- What are 2-3 things Mike thinks agents need to keep front of mind?
- Agents need to keep social media, community outreach, and the media in mind.
- Get in front of every newspaper, everything you can think of.
- Then establish your social media.
- You have to be in front of everyone and social media is everything.
- When people meet you, they should know exactly who you are.
- For people on shoestring budgets, go back to basics.
- Do your videos.
- Reach out to people through email and text messages.
- Use Facebook to friend people, message people, and be active in groups.
- Social media is all about life events.
- Mike shares an example of how he provided value to Keri by telling her about the Marco Polo app.
- Little things make a difference.
3 Key Points:
- Go to people who are involved and tell them that their community needs real estate information.
- You have to be in front of everybody and branding is everything.
- Use social media to create lasting relationships.
Resources Mentioned:
