After you have gotten the lead and the listing appointment, you need to prepare to have the right conversation with your client on pricing and strategy. Often, buyers want to list their property at too high of a price. Agents need to improve their sales skills in order to have the appropriate conversation with their clients about pricing. And, even if the buyer lists the price too high, have a price reduction baked into the plan if the home does not sell or receive a certain amount of showings by certain dates. After two of the most historic years for real estate, 2022 was a return to a normal market, which is expected to continue in 2023. This means that real estate agents who have higher sales skills are going to do well while those who don’t will suffer.
Join Host Dan Lesniak as he discusses…
∙ Having the right pricing and strategy conversation with the seller at your listing appointment
∙ In a normal market like 2022 and 2023, higher skilled sales agents are going to do well
∙ Be prepared to show your sellers the data on recently sold homes and how long they took
∙ If sellers don’t want the price reduction you do, have timelines for automatic price reductions to kick in.
QUOTES TO SHARE
💬 “2022 was a normal year. But when you compare it to the year and a half or so before it, it looks like the sky is falling” - Dan Lesniak
💬 “Make the data the bad guy, not you.” - Dan Lesniak
💬 “...You're there to provide guidance on the lowest price and who they think can … do the best job selling their home…” - Dan Lesniak
💬 “You want to bake in some automatic price reductions, and they need to be meaningful.” - Dan Lesniak
If you are ready to join eXp realty and would like Dan Lesniak To personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
