In this episode, host Dan Lesniak helps you to prepare the marketing strategy for potential buyers for the listings you have secured. With a return to a more normal market, we should anticipate buyers to be a little bit pickier than they were the past few years. This means you need to really make sure the house is in tip top shape. Take care of any maintenance issues. Be sure it is staged well for showings and also in any of the photos you might use to promote it. Dan provides some great examples of some innovative ways to promote the homes to buyers and other agents, including through unique events.
Join Host Dan Lesniak as he discusses…
∙ Why it is even more important to get homes in tip top shape before you promote it and show it.
∙ Innovative ways to get more agents into the house, including through unique events.
∙ Disguising broker events as agent education events and helping them learn about your listings.
∙ Why you should be promoting open houses at least three, four, or even five days in advance.
QUOTES TO SHARE
💬 “We're back to a situation where buyers can be a little bit pickier, right now, we still don't have tons of inventory in most markets, so they can't be too picky.” - Dan Lesniak
💬 “Fix cosmetic things that might seem minor.” - Dan Lesniak
💬 “You want to make this house look amazing in the photos and when buyers walk in” - Dan Lesniak
💬 “We've done this and we've gotten 100 agents in our houses that we're trying to sell.” - Dan Lesniak
If you are ready to join eXp realty and would like Dan Lesniak to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
RESOURCES
Click here to learn more about the 2023 HFA Summit
