Episode #108 Expert Tips for Mastering Social Media with HyperFast Summit Social Media Panel


During Episode 108 of the HyperFast Agent Podcast, you’ll hear from four experts comprising  the social media panel at the 2019 HyperFast Sales Summit. Panelists Tessabella Jelten, Matt Leighton, Lana Rodriguez, and Raquel Borras share tips that will help you master social media in 2020. Listen to hear great ideas for using or getting started with Instagram, Facebook, LinkedIn, and YouTube.

Episode Highlights: 

  • We receive a short introduction to the panelists.
  • Tessabella Jelten has helped hundreds of industry leaders increase their business through social media marketing.
  • Matt Leighton is a successful real estate agent and YouTube expert.
  • Lana Rodriguez uses Facebook as part of her referral strategy that helps her sell over 200 homes per year.
  • Raquel Borras is a brand relations manager and director of business development.
  • Tessabella began flipping houses at age 18 and flipped 23 homes her first year.
  • She learned how to use social media to generate human leads.
  • 80% of her closed business comes from her organic Instagram strategy.
  • It’s important to think about Instagram as a place to display what you can do.
  • Think of Instagram Stories as your own personal reality show.
  • Use Stories to highlight the things you want to be recognized for and to create authoritative content.
  • Having an amazing online presence allowed Tessabella to overcome objections based on her age.
  • Identify the people that you want to connect with, come from a place of value, but then don’t be afraid to ask for the connection.
  • Put yourself in front of the people that you want to do business with or that you want to get referrals from.
  • Matt Leighton reminds us that YouTube is Google for video.
  • Everything he does ties back to Arlington, Virginia.
  • If you find yourself doing deals in neighborhoods you don’t prefer, or price points you don’t prefer, YouTube is a perfect way to tell the market who you are and what you specialize in.
  • When looking for content to create, choose the ten biggest questions or problems your clients have and answer those questions.
  • Choose your top five favorite neighborhoods and do a video about those neighborhoods.
  • Matt reminds us that we don’t need fancy cameras. Use your iPhone. 
  • People will watch your videos if you hook them.
  • Lana Rodriguez shares that she used Facebook as her CRM in the early days of her business.
  • She is currently maxed out at 5000 friends.
  • None of us should see Facebook as a privacy platform. It’s a lead generation marketing exposure platform.
  • Lana created a private Facebook group for her clients only.
  • The group allows her to directly market to her sphere.
  • She presents herself in an organic way and it works.
  • She “stalks” her clients and teammates.
  • Facebook and Instagram are the only platforms that let you organically post your content and do free marketing.
  • She designates one evening a week where she cross-lists her listings on local yard sale pages.
  • Little tips and hacks add up if you’re willing to do them.
  • Raquel Borras tells us there’s a lot of potential with LinkedIn.
  • She started creating her own personal brand and has been helping loan officers do the same.
  • People want to see who you are. They want to see that you’re authentic and you’re just being you.
  • She started putting more video content out there that was insightful.
  • Be consistent and add value.
  • Do not have your Facebook profile on a private setting. Make your profile very professional and family-oriented.
  • Lana tells the story of crying during a Facebook Live and what she learned from that experience.
  • Be as personal and relatable as possible.
  • Get over yourself. Hold yourself to relentless accountability.

3 Key Points:

  1.   Create authoritative content that highlights the things you want to be known for.
  2.   Private Facebook groups allow you to market directly to your sphere.
  3.   Be authentic and personable when creating content.

Tweetable Quotes:

  • I’m going to use it as a way to create authoritative content so that people see me as an expert.” – Tessabella Jelten
  • “Choose the ten biggest questions or problems your clients have and answer those questions.” – Matt Leighton
  • “None of us should see Facebook as a privacy platform. It’s a lead generation marketing exposure platform. That’s how we have to see it.” – Lana Rodriguez
  • “People want to see who you are. They want to see that you’re authentic and you’re just being you.” – Raquel Borras
  • “Hold yourself to relentless accountability.” – Tessabella Jelten

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