Episode #163 How to Attract the Right Recruits with Cory Rosier

During this episode, host Keri Shull speaks with Cory Rosier of Big Block Realty, from the HyperFast Digital Dive Deep Event, about how to attract the right recruits. Learn how Cory’s method of question-based selling has helped him to recruit an unbelievable number of agents.

 

Episode Highlights: 

  • Make recruitment about the agent. Ask a lot of questions about them and their goals.
  • If they’re willing to sit down with you, they have a pain point.
  • Understand the different personality types you may be working with.
  • It’s about how you listen and how you solve problems.
  • Cory’s brokerage is really predicated on culture. They create a lot of video content to showcase their culture and differentiate themselves.
  • Anyone at their brokerage who refers an agent gets entered for a Mercedes raffle. Keri copied this strategy.
  • You can use your ads to bring together your culture and your value proposition to attract the right people.
  • Keri and Cory analyze some of Cory’s most successful ads.
  • At Big Block, they like to play hard, work hard, and provide value.
  • Cory takes a soft approach to recruitment. He goes back to making it about them and asking questions.
  • When talking, agree and repeat.
  • Understand the presentation you’re making.
  • Their brokerage likes having a variety of personality traits.
  • When hiring, figure out what the avatar is.
  • In many situations, people grow too big, too fast.
  • Once you build a strong culture, people will come to you.
  • Look within and analyze where your talents are best serving growth. 
  • Make the list of all the responsibilities in your job, circle what you don’t love doing or you’re not good at doing, and that will help you develop your first job description to hire somebody.
  • Set realistic expectations for the people who are coming on to your team.
  • Make sure your presentation is consistent and have fun with the interview.
  • Don’t burn bridges when things don’t work out and leave the doors open.

 

3 Key Points:

  1. When interviewing agents, always make it about them and rely on questions.
  2. Understand the presentation you’re making and be consistent with your plan.
  3.   Set realistic expectations for the people who are coming on to your team. Don’t oversell.

 

Tweetable Quotes:

  • Find their pain.  Their pain is the path.” – Keri Shull
  • “We leverage what we do on the day to day.” – Cory Rosier
  • “They actually feel like they’re controlling the conversation but in essence, you’re really controlling the conversation.” – Cory Rosier
  • When agents are making moves from one brokerage to another, it’s like changing a job for them.” – Cory Rosier
  • “I don’t think there’s an exact path to growing a team.” – Keri Shull

 

Resources Mentioned:

How Would You Like to Listen?

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Search Podcasts

Enter any discussion keyword, name or episode # to find podcasts that match!!

Master the Buyer Game!

Double your buyer business income and reduce the time you are spending on buyer clients.

This course includes a buyer presentation, tools, and specific instructions to crush each part of this process. The result is raving fans that will refer for years to come.

Listen on Your Favorite Platform!

Never miss another episode of The HyperFast Agent!

Want to be a guest on the podcast?

  • Episode #180 Find Riches in the Niches…

    On today’s episode, host Dan Lesniak speaks with Karen Hall, Principal Broker with @Home DC Metro. Listen to …

    Episode #179 Getting Started as a…

    During today’s HyperFast Wealth segment, host Dan Lesniak speaks with Laurence Jankelow, Co-founder of Avail. …

    Episode #178 Money: How to Make, Save,…

    During today’s HyperFast Wealth segment, host Dan Lesniak speaks with Scott Smith, CEO and Founder of Royal …

    Episode #177 Doubling Business During…

    On this episode of HyperFast Agent Podcast, host Dan Lesniak speaks with Ashley McDougal, a mortgage lender …

    Episode #176 Understand Your Investing…

    During today’s HyperFast Wealth segment, host Dan Lesniak speaks with Jeff Love, an attorney who focuses on …

    Episode #175 Create Engaging Video…

    During the HyperFast “Hangover” Event, host Keri Shull speaks with Abbey Gibb about how to stand out and lead …

    Episode #174 Outsell Competing Agents…

    During the HyperFast “Hangover” Event, host Keri Shull speaks with Tom Daves about adding value with …

    Episode #173 5 Tips to Boost Your…

    During the HyperFast “Hangover” Event, host Keri Shull provides five tips to boost your business. Keri’s tips …

    Episode #172 Make Your Listings…

    During the HyperFast “Hangover” Event, host Keri Shull speaks with Tom Parmentier of Max House Price about an …

    Episode #171 How You Approach Developers…

    In this episode, you’ll learn how to approach developers, what to say to them, and the smart questions you …