Episode #214 What to Expect From Real Estate Tech in 2021 with Joseph Fung

In this episode of The Hyperfast Agent Podcast, host Dan Lesniak celebrates the first episode of 2021 by interviewing Joseph Fung, the CEO and Founder of Uvaro, one of the fastest-growing tech boot camps in the country. Joseph discusses how innovations in technology are affecting the real estate industry, and what to expect from tech in 2021.

 

Episode Highlights: 

  • Joseph has run five B2B software companies, and has sold a few of them.
  • Now, Joseph’s company is able to train sales professionals in tech from a variety of industries.
  • With students all across North America using Uvaro’s training software, Joseph is able to help launch the careers of a lot of people.
  • There are a lot of assumptions and biases that come with selling software.
  • Uvaro does not charge it’s users until they land a job.
  • Storytelling is one of the fundamental skills that successful software sales professionals all have.
  • Real estate professionals, for the most part, have the strength of storytelling that it takes to sell software.
  • With sales teams in the tech space, many of them struggle with sales discovery questions.
  • Many real estate agents don’t realize the strengths that they already have in their arsenal.
  • Right now, there is a large realignment of technology use across various industries where it was not previously utilized.
  • The use of video in marketing and communication is the most important form of tech that realtors need to double down on.
  • Using video to communicate can help agents bring their clients into the space without physically being there.
  • There are a plethora of widgets and apps that can help smooth out the process of showing a house.
  • It’s not that these technologies are new, it’s just that different industries are being forced to adopt them.
  • Joseph uses a variety of tools to make back-office improvements rather than customer-facing.
  • TikTok is becoming more and more attractive to sales professionals due to the lack of tools available for creators.
  • Agents can differentiate themselves by sending out their brand on the content that they create.
  • Google announced that it is hopping on the trend by adding stories for websites.
  • Though Snapchat invented the story, every other social media platform has ripped it and shifted the landscape.
  • Storytelling and discretionary effort are two things that real estate agents understand more than most.
  • Unlike many sales professionals, real estate agents treat their business like a business.
  • Companies are starting to realize that their growth is not limited by their geography.
  • It’s absolutely vital for sales professionals, regardless of experience, to get comfortable on video.

 

3 Key Points:

  1. Uvaro has taken sales training and turned it into the core of the business by helping people transition into tech from a plethora of sales industries.
  2. Due to the effects of the pandemic, different types of technology are spreading into industries where it was not used before.
  3. With so many apps that make content consumption incredibly accessible, TikTok provides convenience for those on the content creation side.

 

Tweetable Quotes:

  • “Building a sales team has always been a challenge. It’s always a tough spot.” – Joseph Fung
  • “Often, getting into tech is just about knowing the words and knowing the process.” – Joseph Fung
  • “Everything that has been designed is from the consumption side…In many ways, it’s still a pain to actually create content.” – Joseph Fung
  • “A story has to be personal. It really does. Folks that have only ever sold technology often lose track of that.” – Joseph Fung

 

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