Episode #222 Generate Leads Forever With Evergreen Content with Trevor Mauch

In this episode of The Hyperfast Agent Podcast, host Dan Lesniak interviews Trevor Mauch, a serial entrepreneur that built Carrot. While many agents are stuck on the hamster wheel of marketing content, Trevor explains how creating evergreen content can break the marketing cycle and help generate leads forever!

 

Episode Highlights: 

  • Trevor lives in a small town in Oregon, an area known for neither tech nor real estate.
  • Growing up in another small town in Oregon, Trevor never thought he would wind up in Roseberg.
  • By the time Trevor was a junior in college, he had already purchased his first piece of real estate, a 4 unit apartment building.
  • Carrot.com helps real estate agents that want to get off the hamster wheel that marketing content can become.
  • Trevor discovered that he absolutely loved marketing when working for his uncle’s brokerage.
  • Starting in 2008, Trevor has come a long way to get to 90k inbound leads every month.
  • Back in 2008, it was all about writing content that had enough value for Google to bring it to the top of search results.
  • Now, Google prevents content creators from hiding keywords at the bottom of their content.
  • Big companies like Google and Facebook realized a long time ago that their businesses are all about user experience.
  • Trevor works on honing his mental fitness through intense physical challenges.
  • Clubhouse might just be the first social media app to hit older generations before young people.
  • With Clubhouse, not everyone has the ability to leave comments, leading to seemingly less toxicity.
  • The problem with social media is you only have about 72 hours for people to view the content before it gets lost in the feed.
  • Right now, Clubhouse is growing incredibly fast because of the fear of missing out (FOMO) that is happening in the world right now.
  • Around 2011, Trevor realized the differences between hamster-wheel marketing and evergreen marketing.
  • Evergreen marketing can add stability to entrepreneurs and businesses while giving them the freedom to come and go worry-free.
  • All types of marketing work but it’s up to you to decide which one will give you the life and business that you enjoy.
  • Decide your non-negotiables and what kinds of activities give you energy rather than take it away.
  • It’s important to remember that your evergreen stuff will take time to climb up the Google rankings, so other marketing methods are necessary as well.
  • Leads from long-form content platforms are usually easier to close because they are intent-based leads.
  • Pick niches, like neighborhoods and construction real estate, that you like to serve and give each on a page on your website.
  • Faith, family, fitness, finances, friends, and fun act as Trevor’s tools to create a new habit or discipline that brings back momentum.
  • All of Trevor’s challenges are time-based, specific, and hold him accountable.
  • Your choices and beliefs act as commitments to the life that you either want or don’t want.
  • Trevor is using physical challenges to blast his limiting beliefs to pieces.
  • New real estate agents must adopt the mindset of “when” rather than “if”.
  • Investors and agents should focus on working together because, at the end of the day, clients should be presented with options.
  • When Carrot started to grow, Trevor made the decision to ride it out and learn how to lead.
  • Trevor hopes to reach a spot in business where he does not have to work on his business daily.

 

3 Key Points:

  1. One of Trevor’s non-negotiables with his business and life is that he can build them anywhere, thus why he lives in a tiny town in Oregon.
  2. Clubhouse is bringing people back to long-form content as a way to build trust and credibility faster than social media posts.
  3. Outranking Zillow is almost impossible, but by focusing on niches that you love to serve and giving each one a page on your website with 500-800 words, you can beat Zillow at that level.

 

Tweetable Quotes:

  • “I loved the idea of figuring out how to connect with people and their wants and needs, educate them…and then deliver that value.” – Trevor Mauch
  • “Long-form content, when you’re able to really have a real conversation and really solve people’s problems, it’s building trust and credibility faster than ever.” – Trevor Mauch
  • “You’ve got to have a vision for what type of business you want to have.” – Trevor Mauch
  • “The places where short-form lives are usually the places where people are not going to buy or sell a home.” – Dan Lesniak
  • “When you do something every day a week, you grow. When you do something 3 days a week, you maintain. When you do something less than 3 days a week, you actually move backward.” – Trevor Mauch

 

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