Episode #62 How to Leverage Instagram to Grow Your Business with Tristan Ahumada

In Episode 62 of The HyperFast Agent Podcast, host Keri Shull speaks with Tristan Ahumada, CEO of Lab Coat Agents, which operates the world’s largest real estate Facebook group. Tristan shares how he gained traction on Instagram and what agents can do to start leveraging this social media platform to grow their business now. 

Episode Highlights: 

  • Real estate agents should be learning about Instagram and capitalizing on that.
  • Instagram users are currently increasing their purchasing power.
  • Only 8% of real estate agents are on Instagram.
  • When you use Instagram, you have the opportunity to make a big impact on the younger generation.
  • The first reason to use a business account on Instagram is that it allows you to promote your posts.
  • Promote the posts that are already grabbing attention.
  • Agents are not good at using calls to action.
  • If you want to grow your following, always issue a call to action at the end of a story or post.
  • Your content strategy should have a mix of personal posts, sharing wins, and quotes.
  • An example of a personal post is a picture of you going out to dinner with your family.
  • An example of a win is a short client interview.
  • Quotes are very popular on Instagram.
  • With a consistent content strategy, you start to create trust.
  • When promoting posts, you are given the option to target a specific audience.
  • Boosting posts brings more engagement.
  • Try to use the same branding throughout your posts.
  • Tessabella Jelten reiterated the need to issue calls to action.
  • When Tessabella is talking to the camera, she imagines she’s talking to a younger version of herself. Always educate.
  • Asking for a comment or a DM deepens your relationship with your audience.
  • The Linktree plugin allows you to have multiple things you’re linking to.
  • Post to Instagram once a day, and remember to always include a call to action. 

3 Key Points:

  1. There’s a lot of opportunity for agents on Instagram. Only 8% of agents are currently using the platform in their business.
  2. Having a business account on Instagram allows you to boost your posts, which in turn helps them to get in front of more people.
  3. When posting on Instagram, remember to include a call to action. 

Resources Mentioned:

How Would You Like to Listen?

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Search Podcasts

Enter any discussion keyword, name or episode # to find podcasts that match!!

Master the Buyer Game!

Double your buyer business income and reduce the time you are spending on buyer clients.

This course includes a buyer presentation, tools, and specific instructions to crush each part of this process. The result is raving fans that will refer for years to come.

Listen on Your Favorite Platform!

Never miss another episode of The HyperFast Agent!

Want to be a guest on the podcast?

  • Episode #90 Consistently Following Your…

    During Episode 90 of The HyperFast Agent Podcast, host Keri Shull speaks with Jason Holdinski of …

    Episode 89 – Put in the Work with…

    During Episode 89 of The HyperFast Agent Podcast, host Dan Lesniak shares tips and life advice to help you …

    Episode #88 Daily Habits to Create…

    During Episode 88 of The HyperFast Agent Podcast, host Keri Shull speaks with Suneet Agarwal, Owner …

    Episode #87 Treating Your Business Like…

    During Episode 87 of The HyperFast Agent Podcast, host Keri Shull speaks with Mike Bernier about shifting …

    Episode #86 Tune Into Your EQ to Build…

    During Episode 86 of The HyperFast Agent Podcast, host Keri Shull speaks with Long Doan about tuning into …

    Episode #85 How to Get Important Things…

    During Episode 85 of The HyperFast Agent Podcast, host Dan Lesniak offers life advice and business …

    Episode #84 Using Direct Mail to Find…

    During Episode 84 of The HyperFast Agent Podcast, host Dan Lesniak speaks with Gary Boomershine, a real …

    Episode #83 Start Investing and Working…

    During Episode 83 of The HyperFast Agent Podcast, host Dan Lesniak speaks with Sunil Saxena, a …

    Episode #82 Strategic Gifting with Ruth…

    During Episode 82 of The HyperFast Agent Podcast, host Keri Shull speaks with Ruth Krishnan, a Top …

    Episode #81 Use Your Struggle to…

    During Episode 81 of The HyperFast Agent Podcast, host Dan Lesniak speaks with Charlie Engle, an …