During Episode 66 of The HyperFast Agent Podcast, host Dan Lesniak speaks with Tessabella Jelten, a thriving Arizona realtor with a large Instagram following, about how agents can grow their business using Instagram. Tessabella shares her actionable strategies for creating engaging content, generating leads, and collaborating with others through this exciting platform.
Episode Highlights:
- Tessabella started her real estate career flipping properties at age 18. After her first year, she transitioned to residential resell.
- She is a big advocate for Airbnb rentals in Arizona.
- Working with retail buyers requires an educational component.
- Working with retail buyers involves more emotion than working with investors.
- Use Instagram to network on a larger scale.
- IGTV can operate as your personal tv show.
- Case studies are a very powerful type of content for real estate.
- Tessabella’s feed follows a specific aesthetic.
- She layers titles over cover photos to show people what the video will be about.
- Take a long-form piece of content and recycle it as many ways as you can.
- Don’t be afraid of repeating yourself. It will reinforce your message.
- Share your message or story consistently.
- Hashtags can be powerful but they do take up time.
- Look for local hashtags you can focus on.
- Tessabella is a big believer in having only one Instagram account.
- Using your personal account allows people to see you behind-the-scenes.
- Creating content for Instagram is where she spends the majority of her time.
- People want to follow human beings more than they want to follow businesses.
- Instagram is the majority of her lead generation.
- These are very inexpensive leads.
- Don’t ignore Instagram. Treat it like any other lead source or platform.
- You can build an account from the ground up.
- The biggest thing that helped her grow was truly looking for a way to connect with other people.
- Collaboration is the most powerful tool for growth in social media.
- In collaboration, find ways you can mutually benefit.
- Opportunities will come to you when you provide value.
3 Key Points:
- Instagram allows agents to network on a larger scale.
- Agents can recycle their content in many ways to save time and drive home the key message.
- Don’t ignore Instagram. Treat it like any other lead source or platform.
Resources Mentioned:
