Episode #69 Establishing Your Local Media Presence with Mike Bjorkman

During Episode 69 of The HyperFast Agent Podcast, host Keri Shull speaks with Mike Bjorkman, a real estate coach who has over 600 doors under property management, has built multiple brokerages, sold hundreds of homes a year, and has one of the top five podcasts in the country. Mike shares how you can establish a major local media presence in your community.

Episode Highlights: 

  • At one point Mike had a tv show. It’s a big deal because it led him to where he is today.
  • Mike started with a weekly real estate segment and ultimately became a co-host.
  • They stopped doing the show when it wasn’t fun anymore and it was in the way of their future.
  • You can do so many things on your own now without camera crews and sponsors.
  • What should someone do if they want to establish a local media presence?
  • Go to the people involved and tell them your community needs real estate information.
  • Local access channels are dying for content.
  • Find a small sponsor to cover the cost of the crew.
  • Tell them you’d love to provide content, fill their space, and it won’t cost them anything.
  • What are 2-3 things Mike thinks agents need to keep front of mind?
  • Agents need to keep social media, community outreach, and the media in mind.
  • Get in front of every newspaper, everything you can think of.
  • Then establish your social media.
  • You have to be in front of everyone and social media is everything.
  • When people meet you, they should know exactly who you are.
  • For people on shoestring budgets, go back to basics.
  • Do your videos.
  • Reach out to people through email and text messages.
  • Use Facebook to friend people, message people, and be active in groups.
  • Social media is all about life events.
  • Mike shares an example of how he provided value to Keri by telling her about the Marco Polo app.
  • Little things make a difference.

3 Key Points:

  1.   Go to people who are involved and tell them that their community needs real estate information. 
  2.   You have to be in front of everybody and branding is everything.
  3.   Use social media to create lasting relationships.

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