Episode #84 Using Direct Mail to Find Off-Market Deals with Gary Boomershine

During Episode 84 of The HyperFast Agent Podcast, host Dan Lesniak speaks with Gary Boomershine, a real estate investor and Fortune 500 consultant, about how to use direct mail to find off-market deals. Gary shares his unique value proposition that can help you find ways to offer sellers more than just one solution. 

Episode Highlights: 

• Gary Boomershine runs realestateinvestor.com, the largest marketer in the real estate niche.
• He has sent out over 36 million pieces of direct mail.
• Direct mail is measurable, predictable, and scalable.
• Decide who your target market is, how you’re going to find them, and what your message is going to be.
• Direct mail is a numbers game.
• There are 6 M’s in direct mail: market, message, media, multiple, months, and money.
• The market is the targeted list.
• The message is the copy you put in front of that list.
• The media is postcard vs. letter vs. package vs. text message.
• The multiple is how many times to send and how frequently.
• The I Buyer market is going after a whole new niche.
• Gary describes his three main lists.
• His system is about finding investor grade properties that are unlikely to go retail.
• One of the keys to off-market marketing is the cost per deal.
• For direct mail to work, there must be a massive amount of follow up.
• This also requires a dedicated phone team.
• Gary describes the efficiency of his team and the system they provide.
• Gary provides a few secrets to effective direct mail.
• Do not put your website on a piece of direct mail. Phone numbers convert better.
• Follow up letters are part of their system.
• Text message follow up is very effective.
• Gary and Dan discuss the value of mastermind groups.
• Gary shares how the book Traction changed his business.
• Gary is in nine mastermind groups and has four coaches.
• If there’s an area of your life where could benefit from accountability, find a coach.
• Implementing the Traction system is all about having a leader that is fully committed to implementation.

3 Key Points:

1.   Direct mail marketing is a measurable, predictable, scalable way to find off-market deals.
2.   Gary uses a system for finding investor-grade properties that are not likely to go retail. 
3.   You can capture much more business when you’re able to provide more than one solution. 

Resources Mentioned:

• Learn more about the upcoming HyperFast Sales Summit
• Learn more about Hyperfast Academy; HyperFast Inner Circle; HyperFast Coaching
• Dan Lesniak bio, Facebook, Twitter 
• Gary Boomershine Facebook, LinkedIn, Instagram 
• Dan Kennedy 
• Three Feet From Gold (book)
• Traction (book)
• The Multipliers (Mastermind group)
• Traction coaches
• Rocket Fuel (book)
• REI Vault 
• Real Estate Investor

How Would You Like to Listen?