Episode #162 Increase Business Through Podcasting with Dan Lesniak

On this episode, host Dan Lesniak presents at the HyperFast Digital Dive Deep Event on how to increase business through podcasting. Learn how Dan approaches his podcast and learn the basic things you need to know to get started on your own podcast now.


Episode Highlights: 

  • Dan and Keri launched their podcast a little over a year ago and get 5-6k downloads typically. This took time.
  • Podcasts are a way to get your own PR and make a play for pre-eminence.
  • Jay Abraham teaches that you want to be known as the friendly expert.
  • With a podcast you can get in front of more people and reach more prospects.
  • First, create a plan and an outline.
  • Get the equipment you need.
  • Begin recording and editing.
  • Distribute and promote.
  • In the planning stage, consider what your style will be.
  • You can do interviews, teach, or choose a monologue style.
  • You can cover local content every other episode and then alternate with covering the process.
  • You can do audio only or do a video version and put it on YouTube as well. This is not much extra work.
  • You don’t need to spend a lot of money on equipment.
  • Plan out at least a quarter in advance. Schedule guests well in advance.
  • Record and edit so you have a four-week backlog before you start releasing.
  • Make micro-content for each episode to promote.
  • To distribute, you can use several different hosts.
  • Use a multi-channel strategy for promotion. 
  • Your long-form content stays relevant for a longer time.
  • Being consistent is key. Stick to your schedule.
  • Make sure you have fun with this.
  • It doesn’t have to be overwhelming. It should be fun and interesting.
  • Dan does not run out of ideas. He’s always looking for people to interview.
  • The key is to just get started.


3 Key Points:

  1.   Podcasting is an opportunity to establish yourself as an expert and increase your time in front of your current prospects and clients.
  2.   Create a plan, get the equipment you need, start recording, edit, then distribute. 
  3.   Podcasting is not difficult. If it feels overwhelming, break it down into chunks.


Tweetable Quotes:

  • Pre-eminence is the strategy of trying to look like an expert.” – Dan Lesniak
  • “I would lean towards doing in-person as much as you can.” – Dan Lesniak
  • “Doing your own podcast is a chance to really be yourself.” – Dan Lesniak
  • You can not overdo the short-form posts.” – Dan Lesniak
  • “You want to measure results but give it time.” – Dan Lesniak


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